OS PINGOS NOS IS – 29/06/2022

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Brasil Paralelo apresenta o maior documentário sobre segurança pública já feito no país: Entre Lobos – Uma Investigação Inédita sobre a Criminalidade no Brasil. Saiba mais em https://www.entrelobos.com.br

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Inflation Fears Are Overblown

Neither inflation nor hyperinflation is a current threat to investors’ finances. They are possibilities worth monitoring, but not grounds for developing a financial strategy. The central bankers have fundamentals on their side for quite a while. We have excess capacity in all corners of the world. It will be years before supply and demand reach inflationary levels again.

I Fear, Therefore I Buy – The New American Economy of Viral Fear

It has been a truism for thousands of years that sex sells. Instead of delineating the technical or functional superiority of a product, marketing experts put the product next to a perky-breasted young woman with pouty lips to imbue it with the promise of so much more. The not-so indirect implication to women: If you buy our product, you can look like this, feel like this, be desired like this. And to men: If you buy our product, you get her. It’s been the American way since America’s had a way. Sex was the Great Motivator of Madison Avenue. But not anymore. Because the number one seller is no longer sex. It’s fear.

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